Mr. Bean helps London defeat mass tourism

With over 30 million tourists a year there is noticeable pressure on the central areas of London. For almost a year, the comic figure Mr. Bean has helped the city fight mass tourism and created a better experience in London.

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'Play London With Mr. Bean' is a free mobile game that guides tourists around the city. When you cross off a sight in the app, you are awarded with points in the form of vouchers for surrounding attractions. This way, Mr. Bean makes sure that the tourists spread out around the metropolis and avoid too much focus on the inner city.

So far over 600,000 tourists have downloaded the app to have the popular comedian as their tour guide.

Read more about the app here