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New hope for Ecotourism

Green Key’s web partner, EcoHotels.com, sees a significant increase in the search for environmentally friendly accommodation.

EcoHotels.com was created in April 2020 as a booking site focused on true sustainability, fair principles, and low commissions. This team of digital marketers, developers, and sustainable focused strategist have in the last year build a platform for solely certified sustainable hotels.

Patricia Plesner Arnsted, CEO of EcoHotels.com says: “I have seen how first-hand the Covid-19 pandemic that has since elicited in one of the worst financial crises the tourism industry, hotels closed down and an extreme unemployment. We looked at the numbers and have been able to offer all certified hotels on our site an 8% commission fee, eliciting in us – with our motto: One Booking-One Tree planting 25.000 trees.”

In the last few months an extreme amount of page views on EcoHotels.com amounting to over 500.000 views. Besides all the good and hopeful data, they have seen how bookings start to appear again after a long year in hibernation. Their digital marketing strategy has been the foundation for their steady growth. There is an awakening of ecotourism and they continue to see a demand from future eco-travelers asking for more hotels, missing destination, or wondering what makes a hotel sustainable. Luckily, there are certifications programmes, like Green Key, to refer to, and a bunch of sign-ups.

Continuously growing eco-community, and the longing for sustainable traveling gives EcoHotels.com great hope that the big wave of Ecotourism will boom sooner than later.

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