Booking.com announced the inaugural launch of its Travel Sustainable badge that will provide information to travelers all over the world looking to make more sustainable travel choices.
Properties that meet the required threshold for impact are receiving the first version of the Travel Sustainable badge, including those with a broad range of existing certifications and labels, for example those officially approved by Global Sustainable Tourism Council (GSTC) like Green Key.
This framework approach and measurement methodology have been officially developed within the Travalyst Coalition and approved by the Travalyst Independent Advisory Group, and continue to be developed with further consultation and advice from the Global Sustainable Tourism Council (GSTC).
“Building a truly sustainable travel industry will take time, coordination and concerted effort, but progress is possible through continued innovation, partner support and industry collaboration,” said Marianne Gybels, Director of Sustainability at Booking.com.
In addition to encouraging properties to strive towards achieving the Travel Sustainable badge, we believe it’s important to demonstrate that there is a spectrum for sustainability and that there is value in showcasing the growing number of properties that are at various stages on their individual sustainability journeys.”
Accommodations that are interested in becoming more sustainable, can find information here: https://lnkd.in/geVj5jMZ